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Jaguar Land Rover pledges to make autonomous cars more human

JLR focuses on automated tech, as in this concept car. (Photo: Jaguar Land Rover)

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The British carmaker tackles customer worries that autonomous vehicles may drive like robots.

Driverless cars with a human touch: that is the goal of carmaker Jaguar Land Rover (JLR), according to a recent press statement.

JLR says they are working on a program for autonomous cars to acquire "driver-like reactions". The system is expected to adapt to traffic situations in a manner which is comparable to the natural driving behaviors of humans, as well as their decision-making processes. The greater goal of the initiative is to foster people's trust in driverless technology by ensuring that autonomous cars will not behave like robots.

Dr Wolfgang Epple, Director of Research and Technology at JLR, said: "To successfully introduce autonomous cars, we actually need to focus more on the driver than ever before. Understanding how drivers react to a range of very dynamic and random situations in the real world is essential if we want drivers to embrace autonomous cars in the future."

A fleet of Jaguar and Land Rover cars will be test-driven by employees of the London Borough of Greenwich, gathering large amounts of sensor information about their driving behavior. According to JLR, reviewing that data will reveal how humans react in everyday, complex, and stressful scenarios like heavy traffic, road works and bad weather.

The initiative is part of Move-UK, a larger three-year $ 8 million project that is headed by German supplier Bosch, but also includes research firm Transport Research Laboratory, insurer Direct Line, and others.

Read the original Jaguar Land Rover press release here.

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