Subscribe or drive?

When’s the last time you bought a physical album? Or a DVD? Or even a video game?

The way we entertain ourselves is changing – fast. Spotity and Netflix have set the benchmark, but they’re just the beginning. It won’t be long before all sorts of things join a simple subscription based model. And yes, that would mean how we ‘drive’!

This animation will tell us more about how driverless cars could become a subscription-based model too.