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2025AD campaign: vote for your favorite driverless car edition!

Shopping in your car? One of our favorite suggestions!

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Stephan Giesler
Stephan Giesler

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How do you envision the interior of a driverless car? We asked visitors at our IAA stand to share their ideas! And with designers on hand to sketch the diverse suggestions – from beds to sports equipment – we now have some exciting concepts and want to know which is your favorite!

Imagine not having to go to the gym after work anymore – because you could do your workout on your way home instead. Not a problem if your driverless car was equipped with a treadmill! This is just one interesting use case for a self-driving vehicle – and one of dozens of suggestions that visitors made as part of our #ADyourway campaign at the International Motor Show (IAA) in Frankfurt. We asked what they would add to the interior of their personal driverless car – and had professional designers ready to visualize the different ideas by sketching them.  

Who's cooking? Introducing the kitchen edition.

What was the purpose of our IAA campaign? At 2025AD, under the hashtag #ADyourway, at the core of our mission is to support people in imagining which implications AD will actually have on their own lives and make them tangible. Autonomous driving may have many implications for society – reducing the number of road fatalities, for instance. But to the individual consumer, many of these issues, while important, remain rather abstract. However, there is one benefit that is much easier for most of us to grasp.

It’s what Audi calls the 25th hour: the time we will gain once freed from the task of driving. Commuting to work, doing grocery shopping or even going on vacation – once we are being driven, we will be awarded with extra time. This is a development that will redefine the interior of the car. In fact, automated driving has the potential to fundamentally change the human’s relationship to space and time. The car will at one point become the so-called “third space” between our home and our work place.

Our 2025AD stand was busy throughout the IAA.

So, how will we use this new “third space”? There are a lot of ideas floating around, many of them connected to business models. But we wanted to ask the people who will actually use the cars: the consumers. What would they add to their driverless car? How would they spend their time while being chauffeured?

We were awarded with many highly creative ideas. “I often drive long distances,” one visitor told us. “It’d be great if I could do at least one hour of exercise during my journeys.” He was the one who envisioned a “fitness edition” equipped with a treadmill. Other people clearly put their focus on comfort, resulting in ideas such as the “relaxed parent edition”, with cozy seats for parents and a playing area for kids. And some just longed for a quiet place to rest: “Sleeping, just sleeping,” one visitor said.

Sleeping or chilling: it's both possible in this cruiser.

We also learned that many people would love to get some work done while in the car – which would enable them to leave the office earlier. “I need a conference system in my car to stay connected with my colleagues,” one businessman told us. A lot of the suggestions included set-ups like this.

Thank you!

We would like to thank everyone who contributed their thoughts and ideas to this project. Now that we have so many inspiring ideas, we want to share the most exciting use cases with you and ask for your opinion: which is your favorite driverless car edition developed at our IAA stand? On Monday, October 2, we will start a voting process on our Facebook page. Every 24 hours we will post another design and count the likes it receives. Everyone who voted for the most popular edition will then have the chance to win a high quality canvas print of the winning car. We will announce the results on Monday, October 16. For now, you can visit our gallery with the top 24 drawings, from which we will choose 10 editions for the vote. We look forward to your feedback!

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